Blog marketing is very important in optimizing your audio visual equipment rental business site. Let me present to you only three most important factors in blog marketing.
Keywords: When writing your blog posts, make sure that you use your industry keywords and phrases. It is the keywords that would find your post and put it in search results pages. Blog posts are the once that is automatically and more frequently crawled by search engines such as Google. That is why after publishing your write up, it would appear in few minutes in the Blog Search Engine of Google.
Custom URLs: Some blogging platforms offer URL customization feature. WordPress for instance, you can edit the automatically generated URL (which contains that title) of your blog entry. Since search engine spiders prefer to crawl in short and concise URLs, it is recommended that you have to edit the URL if your title is too long. Make it clean simple but do not forget to have keywords in it. Better chance of getting higher ranking in the search results can be achieved with this technique.
Enough Content: Enough content means not too long or not too short blog write up. Although search engines like crawling on meaty content because it feeds on words, you have to compromise the links for the sake of the online readers. Usually 200-300-word write up is enough.
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